Project Name:
Paired
Industry:
Lifestyle
Release Date:
April 12th, 2024
THE BRIEF
Paired was known for daily relationship questions, but the app’s broader value wasn’t clear. The challenge was to shift perception, from “a question app” to a meaningful tool for modern relationships, while driving stronger interest and adoption.
WHAT WE DID
We reframed how Paired was presented to the world. Working with Research, Content, and Product teams, we anchored the narrative around real relationship tensions that couples recognise, communication gaps, emotional distance, and everyday misunderstandings. We translated these insights into clear, human storytelling that showed how Paired supports connection, not just conversation. Assets were designed mobile-first and optimised for social and digital channels, ensuring consistent tone, visuals, and messaging across the promotional ecosystem.
RESULT
Paired was understood as more than daily questions, it was seen as a relationship companion. The work strengthened brand clarity, increased engagement with promotional content, and
We built the season identity from the soul of the club, its history, ambition, and relentless hunger to rise. At the core of our thinking was the team’s DNA: roaring high, taking every shot, and playing with fearless intent. The identity was designed to resonate deeply with the fans, strengthening the emotional bond they have with the team they love. Through a refreshed visual language, we bridged the gap between club and city, connecting the Teesside Lions not just to the court, but to the wider Teesside community they represent.