Project Name:
Coca Cola
Industry:
Beverage
Release Date:
Dec 10, 2023
THE BRIEF
Coca-Cola was an official Premier League sponsor in Nigeria, but felt like one of many. The challenge was to move the brand from visible sponsor to a meaningful part of football culture.
WHAT WE DID
We framed Nigerian football culture around one truth: banter is how fans connect. We launched with provocative club creatives that sparked rival conversation and organic sharing. We then captured real fan perspectives through serialized street interviews asking: “What does banter mean to you?” generating over 1.5M views. Ahead of matchdays, we placed contextually relevant messages across sports platforms, reminding fans to “stock up” with ice-cold Coca-Cola before kickoff.
RESULT
Coca-Cola became part of match-day behaviour, not just match-day media.
1,063,361
Engagements
6,000,000+
Views
122,000
Followers
We built the season identity from the soul of the club, its history, ambition, and relentless hunger to rise. At the core of our thinking was the team’s DNA: roaring high, taking every shot, and playing with fearless intent. The identity was designed to resonate deeply with the fans, strengthening the emotional bond they have with the team they love. Through a refreshed visual language, we bridged the gap between club and city, connecting the Teesside Lions not just to the court, but to the wider Teesside community they represent.