Project Name:
Keystone Bank
Industry:
Finance
Release Date:
May 6th, 2022
THE BRIEF
To make Keystone Bank relevant in the festive season, not just as a financial institution, but as a brand that shares in the emotion of Christmas.
WHAT WE DID
We created a heartfelt Christmas story that positioned Keystone Bank as a facilitator of warmth, connection, and generosity. Through film-led storytelling, we captured everyday moments of giving, togetherness, and community, aligning the brand with the spirit of the season. The work focused on human emotion rather than banking, allowing the brand to feel present in people’s lives at a meaningful moment.
RESULT
Keystone Bank showed up as more than a bank, it became part of the feeling of Christmas.
14,161
Engagements
1,000,000+
Views
8,000
Followers
We built the season identity from the soul of the club, its history, ambition, and relentless hunger to rise. At the core of our thinking was the team’s DNA: roaring high, taking every shot, and playing with fearless intent. The identity was designed to resonate deeply with the fans, strengthening the emotional bond they have with the team they love. Through a refreshed visual language, we bridged the gap between club and city, connecting the Teesside Lions not just to the court, but to the wider Teesside community they represent.