How could the brand activate its existing package in a way that transformed it from being just another sponsor to being a brand that stood for and with those who make the game special... the fans.

To celebrate the most magical time of the year, Keystone Bank partnered with us to bring the festive season to life. We crafted a heartfelt Christmas story that captured the warmth, joy, and spirit of giving

It marked the beginning of a new season, and Teesside Lions set out to strengthen their connection with fans and the wider Teesside community.

Paired was understood as more than daily questions, it was seen as a relationship companion.